Red Bull Psychometric Tests, Assessment Centre, Recruitment Process & Interviews Online Preparation – 2025

What Is Red Bull?

Red Bull is an Austrian energy drink brand founded in 1987. The company has sold more than 82 billion cans of Red Bull worldwide and employs more than 13,000 people in more than 170 countries. Though the company headquarters are in Europe, they have positions available internationally and at all career levels.

In addition to hiring seasoned professionals for sales, operations, marketing, and other roles, they recruit students for campus marketing, internships, and graduate programs.

Red Bull is always looking for self-starters with an entrepreneurial spirit. The company looks for a specific mindset in its employees:

• Meaning: Use your strengths to achieve your meaning
• Freedom and Responsibility: Take responsibility for yourself and your work
• Mastery: Love life, work, and challenging yourself

Red Bull’s mission is to give people wings and encourage people to push their limits and achieve their full potential. They strive to help people find their meaning by using their strengths to succeed. Red Bull looks for employees who understand themselves and can communicate what they can bring to the table.

Red Bull Online Application

The Red Bull recruitment process starts with an online application. The Red Bull application is a long and detailed process that will ask many questions about your work history, relevant skills, and ability to think outside of the box.

The application process will depend on the role you are applying for, but in general, Red Bull is looking for candidates that embody the following key competencies:

• Being a self-starter
• The ability to manage complex projects
• The ability to think laterally
• Ambition
• The ability to balance priorities

In addition to these questions, you will also need to upload a current CV and a cover letter. Be sure these documents are professional and highlight the competencies that Red Bull is seeking.

Matrigma Test

Red Bull utilizes the Matrigma test to assess candidates’ abstract reasoning ability. This test has a time limit of 40 minutes and contains 35 questions. This non-verbal and multiple-choice exam gets progressively more difficult as you advance through the questions.

You will receive a sequence of shapes or figures and will need to determine which figure comes next in the series out of six different options. To do well on this test, you will need to determine the underlying pattern of the sequence. This pattern will relate to the various aspects of the shapes, such as colour, number, rotation, or symmetry.

Wingfinder Deep-Dive Personality Test

Red Bull also requires candidates to take their Wingfinder personality test. This test assesses your work style and personality and will give you a profile at the end that details your strengths and weaknesses and how to apply those in your work style. The key strengths that the test focuses on are:

• Creativity: How you adapt and innovate
• Thinking: How you use logical reasoning to solve problems
• Connections: How you manage relationships with others and yourself
• Drive: Your motivation, ambition, and discipline

Image-Based Questions

The first section of the test is an image-based exam. The test will provide statements or questions, and you will need to select an image that best describes your answer. For example, the test may present a situation and ask you which image best represents how you would feel or respond in that situation.

Timed Sorting

The second section of the test is a timed sorting game. Here you will need to classify words and images while making as few mistakes as possible. The categories will be a mixture of pleasant, unpleasant, collaborative, and independent.

Abstract Reasoning

The third section of the test is the abstract reasoning portion. This section is similar to the Matrigma test in that you will need to identify patterns and select the following figure in the sequence. This test is also timed and will be multiple choice.

Situational Judgement

The last test section is a situational judgement test (SJT). The SJT portion will provide you with scenario-based questions to understand your working style and how well you work under pressure. Each question will include several possible ways to respond to the situation, and you will need to select which one most closely relates to what you would do in real life.

Phone Interview

If you do well on the online assessments, you will have the chance to participate in an initial phone or Skype interview. This interview will be mainly competency-based and require you to give detailed examples of past experiences and related skills. Be sure to have your CV on hand and prepare responses to common interview questions ahead of this conversation.

Assessment Centre

The final stage of the recruitment process is the Red Bull Assessment Centre. The assessment centre consists of different group and individual activities during an all-day event. The invited candidates will meet up the night before to get to know each other before the assessments start.

• Case Study Exercise – For this exercise, the hiring team will provide you will some information about a business plan, and you will need to analyze the points and come up with a solution. You will either work independently or with a group of other candidates to complete this exercise. Once you have come up with your ideas, you will need to present these to the hiring team.
• Presentation – You will give the presentation to at least two assessors looking at your communication skills, confidence, and lateral thinking ability here. This presentation will either be prepared before the event or consist of your case study exercise findings. Be prepared to answer questions about the presentation afterwards.
• Group Activity – In this activity, candidates will be split into groups and given various tasks to work on together to complete. These activities can be anything from building something together to coming up with a solution to a business-related problem. The hiring team will assess your team-working, communication, and leadership skills.
• Final Interview – The last portion of the assessment centre will be the final interview. This interview will consist of questions about your ability to do the job and your motivations. The hiring team wants to make sure that you have done your research about the company and would be a good fit for the team.

How to Prepare for Red Bull’s Assessments?

Red Bull is looking for candidates that understand their strengths, motivations, and purpose. They want candidates who can perform the job well and present what they can bring to the team in confidence.

The best way to show Red Bull that you are the best candidate is to do well on the assessments and present yourself confidently. There are resources online that will help you prepare for both the online evaluations and the assessment centre day activities.

The more prepared you are for the hiring process, the better you will do and the more confident you will appear, significantly increasing your chances of doing well.