Imperial Brands Aptitude Tests, Assessment Centre, Recruitment Process & Interviews Online Preparation – 2024

What Is Imperial Brands?

Imperial Brands is a global FMCG with several brands as part of its portfolio. With its headquarters in Bristol, UK, the company offers a diverse and exciting range of career options in its primary markets (UK, USA, Germany, Spain and Australia).

Imperial Brands prides itself on being a challenger brand, adjusting to consumer and market needs with the capacity to create more advanced solutions than its larger competitors. This mindset flows through every part of its business model.

 

What Is Imperial Brands’ Hiring Process? 

Imperial Brand’s hiring process can take up to 4 months to complete (especially for graduate roles) and involves the following four phases:

Online Application

Imperial Brands advertises its job openings on its careers site. You can click through to submit your application when you find the job you wish to apply for. This straightforward process involves you inputting your details into an application form and submitting your CV. It should take you at most 10 minutes to complete.

 

Imperial Brands’ Assessment

If you made it through the pre-employment screener, the next stage in the recruitment process is the online aptitude tests. The online assessment is composed of 2 aptitude tests. These psychometric tests allow Imperial Brands to test job seekers on their ability and intelligence instead of their background or prior experience.

• Numerical Reasoning Test – This test tests your ability to draw conclusions from a set of numerical data such as graphs and charts. It has a multiple-choice format, and you will have 20-25 minutes to complete it.
• Logical Reasoning Test– This test has been designed to measure a candidate’s ability to use critical thinking to solve a problem. It requires applicants to look at a series of shapes or patterns and then forecast what comes next. Analytical skills are incredibly important for Imperial Brands, so the logical reasoning test helps them to understand who fits best with their core values.

 

Game Based Assessment

Imperial Brands likes to add something different to its interview process with an online game-based assessment. Candidates are required to take this arcade-style game on a smartphone or tablet. The game aims to test candidates in various areas, such as analytical thinking, technical ability and social responses.

 

Video Interview

The penultimate part of the hiring process is the video interview. This allows the hiring manager and HR team to converse with the applicant to better understand their work history and motivations for applying. This interview will include competency-based questions such as “tell me about a time when you have worked as part of a team”.

 

Imperial Brands’ Assessment Centre

If you pass the previous three stages, you will be invited to an assessment centre where you will meet other applicants applying for the same or different roles. This will be an in-person session and allow you to give a presentation, participate in a group activity and have a face-to-face interview.

 

Presentation

You will be sent your presentation task a few days before the assessment centre, so you will have time to prepare. There are no right or wrong answers to interview presentations. The employer is looking for you to be confident about the topic, communicate effectively and to see that you fit into their company culture.

 

Group Activity

The group activity will see the recruiters pairing you up with other candidates and giving you a task that requires you to all work together to solve a problem. The task may or may not relate to the job you’re applying for, but instead, it might be geared more towards testing your logical reasoning and teamwork. Just like the presentation, the interviewers are not looking for you to know everything; they’re looking at how well you collaborate with others and how you come to your conclusion.

 

Interview

The final part of the Imperial Brands assessment day is a behavioural interview with the hiring manager and HR representative. The questions in the interview will aim to dive deeper into your experience to date and assess your competencies in line with the brand’s competencies and values.

 

How to Prepare for Imperial Brands’ Assessments?

Psychometric tests and assessment centres are becoming more common in many big companies hiring processes. With the proper preparation, you can ensure that you are ready to tackle the tests and assessment centres head-on. One way you can prepare is by taking practice psychometric tests. It is recommended that you take these tests in exam conditions – in a quiet place, free from distractions – as this will be how you take them on the day. Taking the time out of your schedule to prepare for your assessments can help you feel more relaxed on the day and can increase your chances of getting through to the next stage of the hiring process.

Preparation is vital when going through Imperial Brand’s recruitment process. They are looking for candidates that embody their core values, so taking the time to ensure that you are familiar with these and their tests can help you to perform better as you feel more confident in your abilities and understand what to expect.